Have you made a sales call before? If you have, you probably know that the experience can be quite unnerving – especially if it’s your first time or you are just not prepared. Being prepared for any sales call is what is needed for you to deliver a powerful business presentation. Preparing involves a lot of things.
First, you have to know a little something about the person you are going to meet. What is his business? What are her values? How does he or she spend her free time? Second, you have to know your stuff. This means that you know every sales figure, every facet of the service, or the benefits of using the product. You should anticipate possible questions so you can answer them confidently and convincingly. Finally, you should also be prepared with your materials. Your materials like your brochures and flyers should be neatly packaged using presentation folders. You could easily find a professional
presentation folder printer who could help you develop one that is suited for your business.
Here are some ways to enhance how you can make powerful presentations:
Present in a manner that is conversational –
Never, never go into your standard marketing spiel. This is one easy way to get shown the door. Make it a point to talk to your prospects like how you would talk to colleagues or associates. The whole meeting should be more of a listening experience rather than anything else. You have to spend at least 80% of your time listening than talking. This way you get to learn more from your prospects so you could tailor what you will discuss to them. Take cues from what they say. Give them time to talk about things that capture their interest. Just be prepared to shift it so that it becomes a jump off board for your dialogue.
Simple conversation skills are what you need to have a successful meeting. Avoid being self-conscious because if you are, you will start feeling nervous and anxious and that is a sure fire way to get your presentation dismissed. Always remember that the whole point of the meeting is about the other person – how to convince them to respond to your offer positively.
Watch your Body Language –
Eighty per cent of what you say is not said through words; they are communicated through body language. A simple nod, crossed arms, wide eyes, a glance, a stare…these are some forms of body language that tells a lot about how you feel.
A communication specialist suggests that people decide many things about you within the first ten seconds of seeing you – even before you utter your first word. This may be unnerving, but it is the truth. This is the reason why you should have an impact the moment your prospect sees you at their doorstep, their office, or at the conference room. This is to suggest that you have to have the complete package: the way you act, the way you look, the way you carry your presentation folders.
Here are a few basic moves that can make you appear confident and make you an interesting person within the first 10 seconds.
• Do not come in all smiles and feeling very chummy with your prospect or prospects. You are not a politician who is out to win votes. To appear confident, claim your space. This means planting your feet on the ground with 6- 8 inches clearance – a stance that would make you appear confident.
• Establish eye contact with the person or persons in the room. Break into a sincere smile to create a positive and friendly environment. The eye contact as well as the smile will make you appear trustworthy.
The key is to create an aura that will make you appear confident, relaxed, and trustworthy within the first ten seconds. All you have is ten seconds so better play it to the hilt to get positive results.
About the Author:Anna Rodriguez is a web developer expert. When not busy on programing sites, she can be found writing about
presentation folders and post it online.
